![]() Tip: To maximize performance, provide at least 4 sitelinks with descriptions for all your high-volume ad groups and campaigns. If you don’t want a sitelink asset at the account level to appear in an eligible campaign, you can remove it from the account and add other sitelink assets you prefer at the campaign or ad group level instead.For example, sitelinks in one campaign will not appear in another campaign. Only sitelinks in a specific “branch” of the account > campaign > ad group hierarchy can appear together.By default, an ad group uses the sitelink assets of the campaign and account it's part of.Similarly, if you have any existing sitelink assets at the campaign level, they may appear in all eligible ad groups within that particular campaign.If you have any existing sitelink assets at the account level in your Google Ads account, they may appear in all eligible campaigns.Sitelink assets at the account, campaign, or ad group level For example, if you have sitelinks at the campaign and account level, your account level sitelinks will be eligible to serve alongside the sitelinks defined at the campaign-level. Sitelinks created at higher levels of your account hierarchy are eligible to serve with sitelinks created at lower levels when they're predicted to improve your performance. By showing additional information with your sitelinks, your ads can be more relevant to potential customers. You can either add those details yourself when creating or editing sitelinks, or Google can automatically use information within your account related to individual sitelinks (for example, from various ads in your account). In some cases, Google might supplement your sitelinks with descriptions that you've provided about those pages. You specify the link text (what shows to people) and the URLs (the pages they click to). You can add sitelinks at the "account", "campaign", or "ad group" level. Note: If you don't have time to write descriptions for your sitelinks, Google Ads can automatically generate them for you, as long as you’re opted into dynamic ads sitelinks. You can pause or remove an individual asset that was automatically created if you don’t want it to show alongside your ads anymore. Make sure dynamic sitelinks are enabled: Keeping dynamic sitelinks enabled gives the system more opportunities to show assets with your ads.Descriptions don’t reduce the number of links that can show. Add descriptions: Descriptions for each link make your ad more helpful to people viewing your ad and are required for unlocking ad formats that are shown to increase your performance.Create links that reflect your site: Check your website's navigation bars for easy sitelink ideas.Sitelink text is limited to 25 characters in most languages, or 12 characters in double-width languages like Chinese, Japanese, and Korean. ![]() Keep link text short: Short links mean that more links can show, so be sure to stay within limits.Create sitelinks at the account level first: Adding account level sitelinks first can help you get to optimal sitelink coverage sooner but make sure that they’re relevant to all of your campaign and ad groups.When setting up your sitelinks, keep these best practices in mind: Sitelinks are compatible with Search campaigns and Video campaigns on YouTube and AdSense for Search. Schedule with start and end dates: Specify the dates, days of week, or times of day your sitelinks are eligible to show.Edit your sitelinks without losing data: Edit your sitelinks without resetting their performance statistics.You should optimize your landing pages for "light" conversion events (such as a website visit or an "add to cart"). Use conversion tracking for landing pages: Set up conversion tracking for the landing pages people visit when they click the sitelinks below the ad.Segment your statistics to view the number of clicks that occurred on the individual sitelink versus another part of the ad (for example, the headline, other sitelinks, or another asset). Break down the statistics by campaign, ad group, or ad. Get detailed data about your clicks: Find out how many clicks occurred on your ad when sitelinks appeared.You don't need to make new ads or edit them to include sitelinks. Update easily: Change link text and URLs whenever you want, keeping them up-to-date for sales and special offers. ![]()
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